There are two groups of people who want an answer to the question, is copywriting a good business for the future of websites? Firstly, the group of people who are contemplating the thought of becoming a copywriter. Secondly, the group of people who are contemplating using a copywriter to create texts that convert readers and […]
Archives for November 2021
How to make Your Copywriting Speak to Client Feelings
A Human Being is Hard-Wired to Love a Good Story Copywriting is a powerful communication tool. It was a basic form of writing back in the heyday of Madison Avenue, it found its power in dominating a whole page in the Sunday magazines of the 1970s where you could read about a gadget that you couldn’t […]
The Heart of Writing Good Copy
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” — Howard Gossage The Practice Writing good copy and content is a hard thing. It takes time and study. Time to practice, time to read. There are some great books out there to help you with your writing chops. If your bent is […]
How to Create and Write a Great Blog
Blogging is all about writing. Great Blog Posts are about Crystal Clear Thinking Starting a Blog is the easiest and fastest way to begin in an online business. Setting up your blog so that you can start writing blog posts is a simple procedure, so if you don’t have a blog yet, don’t worry you […]
What is the Best Way to Commit to Your Blogging Goals?
Goal setting as a blogger is an interesting thought. There is so much said about what the best ways to commit to your blogging goals is, how it should work, and what can be achieved in blogging. But your question goes right to the heart of the matter. It doesn’t much matter what a person […]
Starting a Small Business over 50 years old
Starting a Small Business over 50 years old Are you too old to begin a New Venture? Starting out with a new idea in business — starting a small business at 50 plus of age, can seem like a wild ass idea to some baby-Boomers. But Steve Siebold, the author of “How Rich People Think”, has a different […]